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Beery Incentive to Beat Bayern

DW staff (jc)September 23, 2005

After 15 straight Bundesliga wins by Bayern Munich, Germany's Bitburg Brewery decided it was time to offer the others some motivation: 10,000 liters of free beer for the fans of the first team to beat Bayern this season.

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One lucky soccer team's fans will soon be swimming in sudsImage: AP

The Bavarian team's winning streak is a new record in German soccer history.

Bayern has won 15 league games in a row -- six this season plus nine in the last one in the run-up to the Bundesliga title. The big-scoring Bavarians are already topping the league so far, four points ahead of the rest.

Hoping to add some fizz to a much familiar Bayern-dominated soccer season, the Bitburg Brewery realized it needed to offer some additional incentive for the other teams to topple the heavyweights.

"We want to create a bit of excitement," Bitburger spokesman Dietmar Henle told Bild newspaper on Thursday, explaining his company's decision to award 10,000 liters of free beer to the fans of the first team that manage to vanquish Bayern.

"We've nothing against Bayern but there must be some tension," Henle said.

The first team to get a chance to fill up its thirsty fans is the second-placed Hamburg HSV on Saturday. The HSV will need even more motivation than the others: no team has lost more often to Bayern Munich-- 50 of 80 games.

If HSV can't clinch the beer for their fans tomorrow, the liters will climb -- by 1,000 with every match until the prize is won -- as Bayern takes on Wolfsburg, Schalke, and Duisburg.

However long it takes, Germany's soccer fans will be rewarded for their patience!