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Bentley - Volkswagen's Luxury Brand

March 3, 2015

In the mid-1990s, German carmaker Volkswagen decided to venture beyond the mass market and try its luck in the luxury segment. In 1998, one of its first moves was to buy up Bentley, rescuing the traditional British automaker from bankruptcy. What sort of shape is Bentley in these days?

https://p.dw.com/p/1EkbZ

Report by Christian Pricelius