Berlin Fashion Week in pictures

Over the next few days, trend bloggers and lifestyle reporters will have their smartphones ready to report on the upcoming fashion trends, as Berlin Fashion Week is held from June 28 through July 1. Follow the hashtags #BFW or #BerlinFashionWeek on Twitter and Instagram to get updated on parties and events.

Dutch designer Erik Frenken opened Berlin Fashion Week's official program by showing his collection for Avelon, an Amsterdam label that "likes to be smart without being boring, to be casual with flair."

These variations on breezy stripes reflect another one of Avelon's guiding principles: "effortless meets directional."

But Frenken didn't restrict himself to black, grey and white stripes. Sometimes all that's needed to reflect "raw edge luxury" is a perfect red dress.

Avelon's design director, Erik Frenken, was born in Amsterdam in 1976. He has received different prestigious awards for his work, such as the Elle Style Award for best young designer in the Netherlands.

The second designer to be featured on the runway was Ewa Herzog. Her designs are characterized by feminine lines, vibrant colors and high-quality lacy fabrics, which she insists on obtaining from countries where working conditions are well regulated.

Ewa Herzog (right) created her own eponymous label in 2010. She combines feminine high-fashion designs with sustainability. Herzog finds inspiration in Berlin - the city is always written directly under her name on her label. "The entire world comes to this capital to seek inspiration," she says.

Models will be running the catwalk in Berlin until Friday. Over 70 fashion shows are on the program, and several more glamorous events are scheduled as well. While the fashion event had to surrender its standard location at the Brandenburg Gate to open-air Euro Cup viewings, it has locations in the Mitte and Wedding district's of the capital.