BusinessCurious cars at the IAATo view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoBusinessJanelle Dumalaon09/18/2017September 18, 2017If you can conceive it, you can achieve it. But that may not always be true with cars. But the idea is, concepts allow automakers to freely experiment with design and tech. Most of them remain theoretical - but why do car companies make them at all?https://p.dw.com/p/2k9kVAdvertisement