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Fujifilm - from photographic film to healthcare

November 8, 2017

Fujifilm was a leading producer of photographic film but with the onset of digitalisation things didn't look so rosy. But it survived - by diversifying. Corporate Vice President of Fujifilm, Go Miyazaki, talks to DW about the company's new focus and where it's heading...

https://p.dw.com/p/2n7Ot

Go Miyazaki

FUJIFILM Corporate Vice President

Mr. Myazaki, 

your competitor Kodak went under, you survived. How did you do it?

Business models can be destroyed by technological advances or when suddenly a key market disppears behind trade barriers - protectionism being the keyword here. What can companies do to protect themselves? 

How important is the US market for you, and are you worried about Mr. Trumps protectionist rhetoric ?   

How important is the pharmaceuticals business for Fuji now, and how difficult was that transfer? 

How important were external partners that you acquired? 

Corruption is back on the agenda in Japan, there have been a couple of high-profile cases, could it happen at Fujifilm?