Israel: new nucleus of the tech startup bubble?
Israel is fast becoming a popular hub for tech developers, who are being snapped up by Silicon Valley: Google bought Waze for nearly $1bn. And Facebook bought Onavo for $100m. Any.do could be the next to exit.
New nucleus of the bubble?
Israel is fast becoming a popular hub for tech developers, who are being snapped up by Silicon Valley: Google bought Waze for nearly $1bn in June. And Facebook has just bought Onavo for $100m. This map shows over 1,000 startups populate the small country. In Tel Aviv, productivity app devlopers Any.do are growing rapidly - could they be the next to exit? Check out the team here.
It's all good!
Good day. Every day: that's the Any.do motto and slogan. They're a small Israeli startup, developing productivity apps for iOS and Android devices. Any.do is one of many young startups that have recently come up in Israel. Others include eatWith.com, appMyDay.co.il/en, gettaxi.co.il, uiumobile.com.
Down in the basement
Any.do has two HQs - one in Palo Alto, California, and the other sits in the basement of this ordinary-looking building in Tel Aviv. It's here that everything began and where the team continues to develop their apps Any.do and Cal.
Done in a smart way
Any.do is made for smartphones. Its minimal design helps you manage your daily "to-do" lists in an easy and accessible way. "We want to help people by making their day better," says Eran Shirazi, Any.do's vice president of research. But this is just a white board with ideas on it - the app looks very different!
Locked into your data
Their second app is Cal. As its name suggests, it's a calendar. It's designed to be highly interactive. So it'll connect with other apps on your device - if that's your thing - and draw on any information it deems relevant. Shirazi says the team works hard on the "smart core" of their apps. "But the main goal is to develop an easy and simple user experience," he says.
A growing suite
And they're not stopping there. The Any.do team is busy working on two new apps, Mail and Memo. As with Cal, the names are eerily similar to Apple's own productivity suite. But hey, you can't re-invent everything…This is Udi Cohen, one of the Android developers.
Friendly rivalry
Sitting next to Udi is Idan Ratzabi, developing for iOS. They like to joke about the pros and cons of each other's competing mobile platforms. But they promise they're focused on their common company goal, which is multi-platform…and multi-tasking.
Diversity in progress
Is Israel's startup scene as male-dominated as Silicon Valley? Well, only two of the Any.do team are women. It was founded in 2011 by Omer Perchik, their CEO based in Palo Alto, Yoni Lindenfeld and Itay Kahana, based at Tel Aviv. They learnt their trade in the Israeli Defense Force's two main computing and intelligence units, Mamram and 8200. But without Jinny the dog nothing would be possible.
All free roads lead to advertising
Any.do and Cal are free to download - the company relies on outside investment. In May, they said they had raised $3.5 million. But they know they'll have to be profitable one day - probably through advertising. "We want to provide people fast solutions for things they need to do, as well as offering them things they might like to do," says Omer Perchik.