Who's who in the Cambridge Analytica scandal?
Following revelations that Facebook user data was swiped to help influence the US election, five men are under the spotlight. As those linked to the scandal continue to trade blame, DW looks at what role each one played.
The faces behind the scandal
Facebook has been slammed for failing to protect the data of more than 50 million users. Their data was used to further conservative political projects, including Brexit and Donald Trump's presidential victory. From a former White House strategist to a Canadian whistle blower, here are the people involved in what some are describing as Facebook's largest data breach.
Whistleblower who hacked Facebook
A 28-year-old Canadian data analytics expert first blew the whistle on the scandal to Britain’s Observer newspaper. Christopher Wylie claims he set up the project for Cambridge Analytica and helped forge ties with Donald Trump’s campaign. He revealed that millions of profiles were hijacked to influence the election. Cambridge Analytica says Wylie has been "misrepresenting himself and the company."
Cambridge Analytica boss
Cambridge Analytica CEO, Alexander Nix, was one of several senior executives filmed by an undercover reporter from Britain's Channel 4. Nix claimed credit for Donald Trump's 2016 electoral victory. He also said his political consultancy could feed untraceable messages on social media. Executives bragged that the firm could use misinformation, bribery and even prostitutes to help win elections.
Psychology academic behind Facebook app
A Moldovan-born Cambridge University researcher developed a personality app that harvested the personal data of 30 million Facebook users. Aleksandr Kogan said he passed the information to Cambridge Analytica, under assurances that what he was doing was legal. But now he says the research firm and Facebook are scapegoating him over the scandal.
Facebook chief was 'deceived' over data use
Facebook CEO Mark Zuckerberg was criticized for waiting for four days to respond to the scandal. His social media network claims to be the victim of the whole saga, insisting it was unaware of how the data was being used. Still, Zuckerberg has been summoned by the British and European parliaments, while US consumer regulators have launched an investigation into the firm's use of personal data.
Trump strategist with Cambridge links
Trump's former strategist Steve Bannon helped develop the populist, anti-Washington message that helped the billionaire win the White House. A founding member of right-wing outlet Breitbart News, Bannon is a former board member of Cambridge Analytica and brought in wealthy businessman Robert Mercer as a financial backer. He left the White House last August and Trump has since cut him off.